/* Distinct layouts for the 4 service pages */

.svc-page {
  --svc-accent: #3bd88f;
  --svc-ink: #152826;
  --svc-muted: #5a6b66;
  --svc-surface: #f3f7f5;
  --svc-dark: #0f1f1c;
}

.svc-page--clearthread { --svc-accent: #3bd88f; --svc-surface: #eef8f2; --svc-dark: #0f1f1c; }
.svc-page--paid-media { --svc-accent: #5b8cff; --svc-surface: #eef2fb; --svc-dark: #0d1428; --svc-ink: #12182a; }
.svc-page--seo { --svc-accent: #e8c46a; --svc-surface: #f7f3e8; --svc-dark: #17150f; --svc-ink: #1c1a14; }
.svc-page--content { --svc-accent: #ff7a59; --svc-surface: #faf0ec; --svc-dark: #1a100e; --svc-ink: #221612; }

.svc-layout {
  font-family: "DM Sans", "elza", sans-serif;
}

.svc-layout__inner {
  width: min(1120px, calc(100% - 2.5rem));
  margin: 0 auto;
}

/* ---------- 01 ClearThread: connected horizontal journey ---------- */
.svc-thread {
  background: var(--svc-surface);
  padding: clamp(3.5rem, 8vw, 5.5rem) 0;
}

.svc-thread__head {
  max-width: 40rem;
  margin-bottom: clamp(2rem, 5vw, 3.25rem);
}

.svc-thread__eyebrow {
  margin: 0 0 0.65rem;
  font-size: 0.8rem;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--svc-accent);
}

.svc-thread__title {
  margin: 0 0 0.85rem;
  font-size: clamp(1.75rem, 3.2vw, 2.65rem);
  line-height: 1.15;
  color: var(--svc-ink);
}

.svc-thread__lead {
  margin: 0;
  font-size: 1.05rem;
  line-height: 1.55;
  color: var(--svc-muted);
}

.svc-thread__track {
  position: relative;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 1.25rem;
}

.svc-thread__track::before {
  content: "";
  position: absolute;
  top: 1.35rem;
  left: 4%;
  right: 4%;
  height: 2px;
  background: linear-gradient(90deg, var(--svc-accent), transparent 95%);
  opacity: 0.55;
}

.svc-thread__step {
  position: relative;
  padding-top: 0.25rem;
}

.svc-thread__dot {
  display: block;
  width: 14px;
  height: 14px;
  margin-bottom: 1.1rem;
  border-radius: 50%;
  background: var(--svc-accent);
  box-shadow: 0 0 0 6px rgba(59, 216, 143, 0.18);
}

.svc-thread__step h3 {
  margin: 0 0 0.45rem;
  font-size: 1.05rem;
  color: var(--svc-ink);
}

.svc-thread__step p {
  margin: 0;
  font-size: 0.95rem;
  line-height: 1.45;
  color: var(--svc-muted);
}

.svc-thread-band {
  background: var(--svc-dark);
  color: #fff;
  padding: clamp(3rem, 7vw, 4.5rem) 0;
}

.svc-thread-band__grid {
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
  gap: clamp(1.5rem, 4vw, 3rem);
  align-items: center;
}

.svc-thread-band,
.svc-thread-band *:not(strong) {
  color: #fff !important;
}

.svc-thread-band .svc-thread__eyebrow {
  color: rgba(255, 255, 255, 0.75) !important;
}

.svc-thread-band h2 {
  margin: 0 0 0.85rem;
  font-size: clamp(1.75rem, 3.2vw, 2.65rem);
  line-height: 1.15;
}

.svc-thread-band p {
  margin: 0;
  opacity: 1;
  line-height: 1.55;
}

.svc-thread-band__list {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 0.75rem;
}

.svc-thread-band__list li {
  display: flex;
  gap: 0.75rem;
  align-items: flex-start;
  padding: 0.9rem 1rem;
  border: 1px solid rgba(255, 255, 255, 0.12);
  border-radius: 12px;
  background: rgba(255, 255, 255, 0.04);
}

.svc-thread-band__list strong {
  color: var(--svc-accent) !important;
  font-size: 0.85rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  min-width: 2.5rem;
}

/* ---------- 02 Paid Media: split + platforms ---------- */
.svc-paid {
  background: #fff;
  padding: clamp(3.5rem, 8vw, 5.5rem) 0;
}

.svc-paid__split {
  display: grid;
  grid-template-columns: 0.95fr 1.05fr;
  gap: clamp(1.75rem, 4vw, 3.5rem);
  align-items: start;
}

.svc-paid__aside {
  position: sticky;
  top: 6rem;
  padding: 1.75rem;
  border-radius: 20px;
  background: var(--svc-dark);
  color: #eef3ff;
}

.svc-paid__aside h2 {
  margin: 0 0 0.75rem;
  font-size: clamp(1.75rem, 3.2vw, 2.65rem);
  line-height: 1.15;
}

.svc-paid__aside p {
  margin: 0 0 1.35rem;
  opacity: 0.8;
  line-height: 1.5;
}

.svc-paid__stat {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0.75rem;
}

.svc-paid__stat span {
  display: block;
  padding: 0.85rem;
  border-radius: 12px;
  background: rgba(91, 140, 255, 0.14);
  border: 1px solid rgba(91, 140, 255, 0.25);
}

.svc-paid__stat strong {
  display: block;
  font-size: 1.35rem;
  color: #9bb7ff;
  margin-bottom: 0.2rem;
}

.svc-paid__stat small {
  opacity: 0.7;
  font-size: 0.8rem;
}

.svc-paid__main h3 {
  margin: 0 0 0.5rem;
  font-size: 1.35rem;
  color: var(--svc-ink);
}

.svc-paid__main > p {
  margin: 0 0 1.5rem;
  color: var(--svc-muted);
  line-height: 1.55;
  max-width: 36rem;
}

.svc-paid__platforms {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 0.85rem;
  list-style: none;
  margin: 0;
  padding: 0;
}

.svc-paid__platforms li {
  padding: 1.1rem 1.15rem;
  border-radius: 14px;
  background: var(--svc-surface);
  border-left: 3px solid var(--svc-accent);
}

.svc-paid__platforms strong {
  display: block;
  margin-bottom: 0.25rem;
  color: var(--svc-ink);
}

.svc-paid__platforms span {
  font-size: 0.9rem;
  color: var(--svc-muted);
  line-height: 1.4;
}

.svc-paid-flow {
  background: var(--svc-surface);
  padding: clamp(3rem, 6vw, 4.25rem) 0;
}

.svc-paid-flow__row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1rem;
}

.svc-paid-flow__item {
  padding: 1.35rem 1.25rem;
  background: #fff;
  border-radius: 16px;
}

.svc-paid-flow__item em {
  display: block;
  font-style: normal;
  font-size: 0.75rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--svc-accent);
  margin-bottom: 0.55rem;
}

.svc-paid-flow__item h3 {
  margin: 0 0 0.4rem;
  font-size: 1.1rem;
  color: var(--svc-ink);
}

.svc-paid-flow__item p {
  margin: 0;
  color: var(--svc-muted);
  font-size: 0.92rem;
  line-height: 1.45;
}

/* ---------- 03 SEO: vertical ladder + dark panel ---------- */
.svc-seo {
  background: #fff;
  padding: clamp(3.5rem, 8vw, 5.5rem) 0;
}

.svc-seo__intro {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2rem;
  margin-bottom: clamp(2.5rem, 5vw, 3.5rem);
  padding-bottom: 2rem;
  border-bottom: 1px solid rgba(0, 0, 0, 0.08);
}

.svc-seo__intro h2 {
  margin: 0;
  font-size: clamp(1.75rem, 3.2vw, 2.65rem);
  line-height: 1.15;
  color: var(--svc-ink);
}

.svc-seo__intro p {
  margin: 0;
  color: var(--svc-muted);
  line-height: 1.55;
  align-self: end;
}

.svc-seo__ladder {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 0;
}

.svc-seo__ladder li {
  display: grid;
  grid-template-columns: 4.5rem 1fr;
  gap: 1.25rem;
  padding: 1.35rem 0;
  border-bottom: 1px solid rgba(0, 0, 0, 0.07);
}

.svc-seo__ladder li:last-child {
  border-bottom: 0;
}

.svc-seo__num {
  font-size: 1.75rem;
  font-weight: 700;
  color: var(--svc-accent);
  line-height: 1;
}

.svc-seo__ladder h3 {
  margin: 0 0 0.35rem;
  font-size: 1.2rem;
  color: var(--svc-ink);
}

.svc-seo__ladder p {
  margin: 0;
  color: var(--svc-muted);
  line-height: 1.45;
  max-width: 40rem;
}

/* ---------- Influencer: connected process journey ---------- */
.svc-inf {
  --svc-inf-ink: var(--svc-ink, #1c1a14);
  --svc-inf-muted: var(--svc-muted, #5a6b66);
  --svc-inf-accent: var(--svc-accent, #e8c46a);
  position: relative;
  overflow: hidden;
  background:
    radial-gradient(ellipse 80% 55% at 12% 0%, rgba(232, 196, 106, 0.22), transparent 55%),
    radial-gradient(ellipse 70% 50% at 92% 100%, rgba(232, 196, 106, 0.14), transparent 50%),
    var(--svc-surface, #f7f3e8);
  padding: clamp(3.25rem, 6.5vw, 5rem) 0;
}

.svc-inf__intro {
  max-width: 42rem;
  margin: 0 auto clamp(2.5rem, 5vw, 3.75rem);
  text-align: center;
  opacity: 0;
  transform: translateY(1.25rem);
  animation: svc-inf-fade-up 0.85s cubic-bezier(0.22, 1, 0.36, 1) 0.08s forwards;
}

.svc-inf__eyebrow {
  margin: 0 0 0.75rem;
  font-size: 0.8rem;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--svc-inf-accent);
}

.svc-inf__title {
  margin: 0 0 0.9rem;
  font-size: clamp(1.75rem, 3.2vw, 2.65rem);
  line-height: 1.15;
  letter-spacing: -0.02em;
  color: var(--svc-inf-ink);
}

.svc-inf__lead {
  margin: 0;
  font-size: 1.05rem;
  line-height: 1.55;
  color: var(--svc-inf-muted);
}

.svc-inf__track {
  list-style: none;
  margin: 0;
  padding: 0;
  position: relative;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: clamp(1.25rem, 2.5vw, 2rem);
}

.svc-inf__track::before {
  content: "";
  position: absolute;
  top: 1.15rem;
  left: 8%;
  right: 8%;
  height: 2px;
  background: linear-gradient(
    90deg,
    transparent,
    var(--svc-inf-accent) 12%,
    var(--svc-inf-accent) 88%,
    transparent
  );
  opacity: 0.55;
  pointer-events: none;
}

.svc-inf__step {
  position: relative;
  padding-top: 0.15rem;
  opacity: 0;
  transform: translateY(1.5rem);
  animation: svc-inf-fade-up 0.8s cubic-bezier(0.22, 1, 0.36, 1) forwards;
  transition: transform 0.35s ease;
}

.svc-inf__step:nth-child(1) { animation-delay: 0.18s; }
.svc-inf__step:nth-child(2) { animation-delay: 0.3s; }
.svc-inf__step:nth-child(3) { animation-delay: 0.42s; }
.svc-inf__step:nth-child(4) { animation-delay: 0.54s; }

.svc-inf__step:hover {
  transform: translateY(-4px);
}

.svc-inf__num {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 2.35rem;
  height: 2.35rem;
  margin-bottom: 1rem;
  border-radius: 50%;
  background: #fff;
  border: 2px solid var(--svc-inf-accent);
  color: var(--svc-inf-ink);
  font-size: 0.8rem;
  font-weight: 700;
  letter-spacing: 0.04em;
  line-height: 1;
  box-shadow: 0 0 0 6px rgba(232, 196, 106, 0.18);
  transition: background 0.3s ease, color 0.3s ease, box-shadow 0.3s ease;
}

.svc-inf__step:hover .svc-inf__num {
  background: var(--svc-inf-accent);
  color: #17150f;
  box-shadow: 0 0 0 8px rgba(232, 196, 106, 0.28);
}

.svc-inf__step-title {
  margin: 0 0 0.55rem;
  font-size: 1.15rem;
  font-weight: 700;
  line-height: 1.25;
  letter-spacing: -0.01em;
  color: var(--svc-inf-ink);
}

.svc-inf__step-text {
  margin: 0;
  font-size: 0.95rem;
  line-height: 1.5;
  color: var(--svc-inf-muted);
}

@keyframes svc-inf-fade-up {
  to {
    opacity: 1;
    transform: translateY(0);
  }
}

@media (max-width: 900px) {
  .svc-inf__track {
    grid-template-columns: repeat(2, 1fr);
    gap: 2rem 1.5rem;
  }

  .svc-inf__track::before {
    display: none;
  }
}

@media (max-width: 600px) {
  .svc-inf__track {
    grid-template-columns: 1fr;
    gap: 0;
    padding-left: 0.35rem;
  }

  .svc-inf__track::before {
    display: block;
    top: 0.75rem;
    bottom: 0.75rem;
    left: 1.15rem;
    right: auto;
    width: 2px;
    height: auto;
    background: linear-gradient(
      180deg,
      transparent,
      var(--svc-inf-accent) 8%,
      var(--svc-inf-accent) 92%,
      transparent
    );
  }

  .svc-inf__step {
    display: grid;
    grid-template-columns: 2.35rem 1fr;
    grid-template-rows: auto auto;
    column-gap: 1rem;
    padding: 1rem 0;
  }

  .svc-inf__num {
    grid-row: 1 / span 2;
    align-self: start;
    margin-bottom: 0;
  }

  .svc-inf__step-title {
    grid-column: 2;
  }

  .svc-inf__step-text {
    grid-column: 2;
  }

  .svc-inf__step:hover {
    transform: none;
  }
}

@media (prefers-reduced-motion: reduce) {
  .svc-inf__intro,
  .svc-inf__step {
    animation: none;
    opacity: 1;
    transform: none;
  }

  .svc-inf__step:hover {
    transform: none;
  }
}

.svc-seo-panel {
  background: var(--svc-dark);
  color: #ffffff;
  padding: clamp(3rem, 7vw, 4.5rem) 0;
}

.svc-seo-panel__inner {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1.25rem;
}

.svc-seo-panel__card {
  padding: 1.5rem 1.25rem;
  border-top: 3px solid var(--svc-accent);
  background: rgba(255, 255, 255, 0.04);
  color: #ffffff;
}

.svc-seo-panel__card h3,
.svc-seo-panel__card h3 .heading-word,
.svc-seo-panel__card h3 .heading-word__inner,
.svc-seo-panel__card [data-animate="words"] {
  color: #ffffff !important;
}

.svc-seo-panel__card h3 {
  margin: 0 0 0.5rem;
  font-size: 1.1rem;
}

.svc-seo-panel__card p {
  margin: 0;
  color: #ffffff;
  opacity: 0.88;
  font-size: 0.95rem;
  line-height: 1.45;
}

.svc-seo__eyebrow {
  margin: 0 0 0.65rem;
  font-size: 0.85rem;
  font-weight: 600;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--svc-accent, #3bd88f);
}

.svc-seo-panel__inner--wide {
  grid-template-columns: 1fr;
  max-width: 48rem;
}

.svc-seo-panel__card--feature {
  padding: clamp(1.75rem, 4vw, 2.5rem);
}

.svc-seo-panel__card--feature h3 {
  font-size: clamp(1.75rem, 3.2vw, 2.65rem);
  line-height: 1.15;
  margin-bottom: 0.85rem;
}

.svc-seo-panel__card--feature p + p {
  margin-top: 0.85rem;
}

.svc-seo-panel__label {
  margin: 0 0 0.75rem;
  font-size: 0.8rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.75);
  opacity: 1;
}

.banner__subtitle {
  margin: 0 0 0.75rem;
  font-size: 0.85rem;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
}

/* ---------- 04 Content: editorial magazine ---------- */
.svc-content {
  background: var(--svc-surface);
  padding: clamp(3.5rem, 8vw, 5.5rem) 0;
}

.svc-content__mast {
  display: grid;
  grid-template-columns: 1.2fr 0.8fr;
  gap: clamp(1.5rem, 4vw, 3rem);
  margin-bottom: clamp(2.5rem, 5vw, 3.5rem);
}

.svc-content__mast h2 {
  margin: 0 0 1rem;
  font-size: clamp(1.75rem, 3.2vw, 2.65rem);
  line-height: 1.15;
  color: var(--svc-ink);
  max-width: none;
}

.svc-content__mast p {
  margin: 0;
  color: var(--svc-muted);
  line-height: 1.55;
  font-size: 1.05rem;
}

.svc-content__quote {
  margin: 0;
  padding: 1.5rem;
  border-left: 4px solid var(--svc-accent);
  background: #fff;
  font-size: 1.15rem;
  line-height: 1.4;
  color: var(--svc-ink);
  align-self: start;
}

.svc-content__rail {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1rem;
}

.svc-content__rail article {
  padding: 1.4rem 1.2rem 1.5rem;
  background: #fff;
  border-radius: 4px 4px 18px 18px;
  border-top: 4px solid var(--svc-accent);
}

.svc-content__rail em {
  display: block;
  font-style: normal;
  font-size: 0.72rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--svc-accent);
  margin-bottom: 0.6rem;
}

.svc-content__rail h3 {
  margin: 0 0 0.45rem;
  font-size: 1.15rem;
  color: var(--svc-ink);
}

.svc-content__rail p {
  margin: 0;
  color: var(--svc-muted);
  font-size: 0.92rem;
  line-height: 1.45;
}

.svc-content-strip {
  background: #fff;
  padding: clamp(2.75rem, 6vw, 4rem) 0;
}

.svc-content-strip__row {
  display: flex;
  flex-wrap: wrap;
  gap: 0.65rem 0.75rem;
}

.svc-content-strip__row span {
  display: inline-flex;
  align-items: center;
  padding: 0.65rem 1rem;
  border: 1.5px solid rgba(0, 0, 0, 0.12);
  border-radius: 999px;
  font-size: 0.9rem;
  font-weight: 600;
  color: var(--svc-ink);
  background: var(--svc-surface);
}

@media (max-width: 900px) {
  .svc-thread__track,
  .svc-thread-band__grid,
  .svc-paid__split,
  .svc-paid-flow__row,
  .svc-seo__intro,
  .svc-seo-panel__inner,
  .svc-content__mast,
  .svc-content__rail {
    grid-template-columns: 1fr;
  }

  .svc-thread__track::before {
    display: none;
  }

  .svc-paid__aside {
    position: static;
  }

  .svc-paid__platforms {
    grid-template-columns: 1fr;
  }

  .svc-seo__ladder li {
    grid-template-columns: 3rem 1fr;
  }
}